Engines Warm Up for the Exciting Camp Jeep® 2017
The fourth edition of Camp Jeep® – the annual meeting that brings together the Jeep Owners Group (JOG) members and brand’s fans from all over Europe – will take place at Teltow Flaming Ring, just 40 kilometres out of BerlinThe Jeep brand has in store several activities, which will further strengthen the feeling of belonging to the Jeep world while showcasing the exceptional off-road capabilities of all Jeep 4×4 models.
An appointment not to miss, featuring off-road driving sessions, driving classes organised by the renowned Jeep Academy and the exclusive preview of the new Jeep Compass, which will also be available for exciting test drives. The new model – soon available in Jeep showrooms in Europe – offers a combination of unique features, including legendary top-in-class 4×4 off-road capabilities, authentic and modern Jeep design, excellent road dynamics and user-friendly technology for on-vehicle connectivity and safety.
A variety of sport and entertainment activities will take place in the village, a dedicated area in the Camp Jeep reflecting the style elements of the brand. Live shows, barbecues, activities for children and live music concerts will also be taking place, further enhancing the uniquely Jeep atmosphere. Participants will also be able to experience the thrill of off-road driving, assisted by Jeep Academy expert drivers: three trails of different levels of difficulty and duration – have been prepared within the 300 hectares of private forest, for a total of 40 kilometres of authentic excitement.
Camp Jeep is an off-road adventure in perfect “Jeep Jamboree” style, the most renowned American event which best underscores what it feels like to be part of the Jeep family. A two-day featuring test drives and the pure, authentic adventure that only Jeep embodies. The U.S. host about thirty events like this every year, from California to Maine, from Arizona to Tennessee. Whichever the event, Jeep Jamborees still follow the same winning formula of the very first meeting, held back in 1953 on the legendary Rubicon Trail in the Sierra Nevada mountains.
Events like these are part of the history of the brand and have helped shape the concept of “social network” in the real world long before it was created online. Established in August 2014, JOG is the only official Jeep fan club managed directly by the brand. It is currently operational in 24 countries across the EMEA region and counts over 110,000 members. The JOG website has been recently refreshed, becoming the reference point on the web for all enthusiasts who share deep-rooted values, such as the pride to drive an icon, the desire for freedom and the strong feeling of belonging.
These same core values are integral to Mopar, which has always partnered up with Jeep in exploring the world of customisation, creating both one-of-a-kind packages to surprise visitors at major exhibitions and exclusive accessories to equip the various models. There could be no clearer example than the new Mopar® One Pack, the special accessory kit which meets the demands of a customer seeking the most extreme off-road performance without losing any of the safety and type-approval characteristics guaranteed by FCA. Camp Jeep visitors will have a chance to see a Jeep Wrangler customised with the high-performance Mopar® One Pack as well as a selection of Mopar genuine accessories. They will also be invited to enjoy a 3D digital experience with the Mopar® One pack car configurator. and, should they be in need of assistance or service for their vehicles, they will be able to take advantage of the “Mopar Express Care”, the Fiat Ducato based vehicle which turns into a genuine mobile workshop with reception area, diagnostic area and servicing area.
The registration fee for the Camp Jeep 2017 two-day event is 185 Euro for each Jeep vehicle (230 Euro for non JOG members), while a one-day pass costs 95 Euro (115 Euro for non JOG member). To register, please visit www.campjeep2017.com. registration provides access to all Camp Jeep activities to the owner and his or her companions. Standard and customised vehicles are welcome. In the most authentic Jeep spirit, entry is open for everyone else who may not own a Jeep but shares the true values of the American brand.
Turin, 25 May 2017